Product Campaign
Shelter Brewing Co
Shelter Brewing Co had devised a strong brief to promote their newly released Red Ale cans. The Welcome to Flavourtown campaign aimed to show a journey towards the big red flavour in Busselton - highlighting colours and tones of the ale itself, and bringing in a bit of humour and fun.
I worked with cinematographer Till Speillhoff to help pull together the brief visually, sourcing costumes and props and managing all aspects of the production design in pre-production, and set dressing on location.
The Flavourtown campaign was shared via Facebook and Instagram with a call to action for consumers to purchase the new cans, and was accompanied by photographic elements with posters and social media stills.
