Brand Campaign
Margaret River Wine Association
I worked with The Margaret River Wine Association to produce a campaign that would drive awareness of the wine region’s distinctive coastal positioning and key brand pillars – the pristine environment, ancient coastal lands, and breathtaking experiences.
Working with Mark Boskell (Director), and Darren McCagh (Director of Photography and Editor), I was involved in developing the creative to produce a film that felt visually cinematic and premium. We outsourced a sophisticated sound design from Envelope Audio which supplemented the visuals and supported the overarching narrative that Margaret River wine country is quite simply, breathtaking.
While the coastal landscapes, sensitive vineyard shots and seafood imagery speak for themselves, the film captures a number of affiliated sensory pleasures within the sound, visuals, and textures. There is a very tactile there-ness to seeing abalone get prized from the rocks, the delicate sounds of crystal paired with the imagery of stalactites in Lake Cave, and when the Cabernet Sauvignon is swirled and breathed-in, you can almost taste it yourself.
Margaret River Wine Association CEO, Amanda Whiteland said “The brief had two main components; to tell our brand story in a creative and immersive way that ‘transported’ audiences to the region. And to create something that all the growers, winemakers and locals felt a connection with and would be proud to share at their events and in their marketing.”
