Brand Campaign
Hoi An International School
As part of my role as Marketing Director at Hoi An International School I produced a brand campaign to encourage enrolments and increase international and domestic brand awareness.
The film officially premiered at the HAIS annual Open Day with the campaign running digitally across social media (Facebook, Instagram and Youtube) and key objectives to promote the school’s unique destination, diverse student cohort, and safe and nurturing environment.
My role included ideating the campaign concept (Be Part of Our Story), scripting, crewing up, scheduling and field producing. DoP was Maciej Sniezek and Assistant DoP was Etienne Bossot.
The outcome is a campaign that feels cinematic and sophisticated and highlights the distinctly historical and coastal positioning of the school’s location.
The film screened at Lotte Cinemas Da Nang and Hoi An over the 2023 school holidays as a trailer, and at the ticketing counters. As of June 25th, it has amassed over 125k views within the 2 months of its release.