Rediscover Digital & Social Campaign
Margaret River Busselton Tourism Association
The Rediscover digital campaign consisted of five separate films that highlighted key travel destinations within the Margaret River Region. The Margaret River Busselton Tourism Association set out to target intrastate audiences who were familiar with the region but who tended to stick to their favourite places time after time, to encourage these visitors to explore other townships and go further afield.
The campaign aimed to speak to a range of demographics seeking a holiday with adventure, freedom, and stunning landscapes.
The films took up residence on TV screens at Visitor Centres around the region as well as forming part of an ongoing digital campaign. They were promoted across social media, EDM and margaretriver.com, alongside a bundle of original native content based on the same brief: rediscovering the region from north to south in a new light and getting to know people and place.
I produced these films as part of my role at MRBTA, working with a production team from Rhythm Content including Director Adam Rule and Executive Producer Gemma Rule. I was responsible for securing talent, music licensing, organising cast and crew accommodation, liaising with participating businesses and government stakeholders, securing locations, managing the budget, and field producing on-set.
