Website Redevelopment and Brand Evolution

Margaret River Region

As part of my role as Content Specialist and Marketing Manager at the Margaret River Busselton Tourism Association, I was heavily involved in the brand evolution and website redevelopment.

The process started in the wake of the covid pandemic and continued through to 2022.

The rebrand was initiated to give a stronger voice to the City and town localities of the region, disperse visitors widely, and develop a set of more contemporary visual assets that gave a voice to the region’s history.

2019 also saw the announcement of the Melbourne-Busselton direct air service; the region being named Lonely Planet’s No.1 Destination to Visit in the Asian-Pacific Region in 2019, and Yallingup being named Best Town in Australia by Australian Traveller magazine, so there was heightened demand to improve our brand and further position the region as a premium destination.

The resulting website and visual assets have been implemented across direct mail and print collateral such as visitor maps, magazines and signage.

The goals of the website were to;

• Provide a mobile first approach.

• Reimagine the Content Plan: Resources were invested to ensure that the website was a constant source of fresh, inspiring and useful content.