Copywriting & Content Planning
Various
I can produce professional, polished written work across many styles including journalistic, academic, scripted, corporate and promotional.
My true passion is creating brand style guides and content plans that share messaging that is aligned with the key target market of the organisation.
As Content Specialist at the Margaret River Busselton Tourism Association, I created the annual content calendar for margaretriver.com which had over 3 million page views per year.
I understand that the key to growth, longevity, and market dominance is the ability to evolve a brand to remain competitive - as what works today may not work tomorrow. I am naturally interested in keeping up with trends across social media and content as well as market dynamics, and consumer preferences.
With this in mind, I am able to tailor my copywriting and content planning to suit a variety of audiences and create emotional connections.
I can write press releases, blogs, social media posts, and film scripts.
Some examples of my work on margaretriver.com can be seen here.
I currently manage the social media pages for Hoi An International School since starting the role as Marketing Director in March 2023. I manage LinkedIn, Facebook. Instagram and Youtube accounts.
Other examples of my copywriting at Hoi An International School can be seen here:
How a Mother of Five Built an International School from the Ground Up